3 reasons your car dealership's website isn't generating enough leads
Today's topic is generating more leads which is something all businesses all want to do as it naturally will result in more sales.
Let's go through the 5 main reasons why your car dealership's website might not be generating as many leads as you would like.
#1 Your website isn't listed on marketplaces
This might seem obvious to some, but surprisingly many car dealer's I've come across on car sales marketplaces like AutoTrader, eBay, Motors, CarGurus etc are putting a lot of time and effort into getting their vehicle ads in front of potential buyers but neglecting to link to their own website on their dealer profile/adverts.
Not adding your dealer website to your marketplace profiles makes it difficult for your consumers to find out more about your dealership, especially for those who want to get in touch out of hours. Having your website means they can contact you through your contact form or WhatsApp, or any other method you make available through your car sales website. By not adding your website link onto your profiles you're leaving money on the table!
#2 Your website doesn't encourage your customers to enquire
Getting your customers onto your website is the first step, but what do you do once they're on there? The thing is, unlike face-to-face visits, you can't answer your customers questions immediately, or take them out on a test drive right there and then and take a deposit on a car.
So you need to make sure your website does a good job of encouraging your customers to commit these actions themselves with easy to use user interfaces and CTAs (Call to Actions). Customers being able to request test drives and reserve vehicles with deposits without having to wait for your to open the next day is crucial.
#3 Your website doesn't make it obvious to your customers that you offer finance
It's no secret that most of us buy cars using finance these days so it's more important than ever to make sure if this is something your dealership offers, you make it clear to customers so they know what their options are. Using things like car finance widgets and just generally shouting about finance on your website let's the customer know that you're able to offer the finance facilities that they need and increases the chance that they will enquire with your dealership.
Well, there you have it! We've covered 3 of the reasons why your car dealership's website might not be generating as many leads and of course, this is just scratching the surface. There could be other reasons like your car dealership's website isn't optimised for search engines and may not rank as high as it should.
If you're looking modernise your car dealership's website, get in touch and we'll be more than happy to help! If you prefer to use our fast and easy car dealer website builder yourself you can sign up on our website and you could have your website live in just a few minutes!
