How to successfully run a car dealership and grow your online enquiries and sales
How to run and grow a car sales business is a topic I come across often, so I thought I'd help give some tips that might help some of our car dealer community!
Running a car dealership is no walk in the park but there are a number of things you can do to make things easier for yourself.
Many independent car dealership owners operate with lean teams, either on their own or with one or two other people helping them with things like vehicle collection, vehicle delivery, stock preparation, and advertising cars for sale, amongst other things.
Whilst running with a lean team can be efficient, especially financially, a lot of time can be lost when common tasks are not streamlined.
For example, if part of your process is manually adding each stock vehicle to AutoTrader, and then manually adding the vehicle to CarGurus, and then manually adding the vehicle to your website, many hours will be be lost every week.
To streamline this process, a tool like the Vehiso DMS software can significantly reduce the amount of time you spend adding stock as our software will automatically publish each vehicle you advertise on your website to AutoTrader and CarGurus, and other 3rd party classifieds sites.
By using a dealer management system you can make sure that all customer enquiries are being captured and actioned effectively, and invite your entire team to delegate certain things and manage the entire dealership's diary and appointments in once place. This means you no longer have to store important bits of information on post-its or in your head, and you can now know exactly where a piece of stock is advertised at any given time, and exactly which stage all of your customer enquiries are at and who is dealing with them.
With the right car dealership software solutions in place, you can focus more of your time on growing your business and selling more, instead of mundane and repetitive admin tasks that can be made more efficient by software.
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