How to tell when it's time for a new car dealership website design

How to tell when it's time for a new car dealership website design
Photo by Fabian Irsara / Unsplash

After a while, car dealership websites can look dated and feel clunky to use so it's important to keep your businesses' website modern and up to date. Many used car dealerships websites are amazing when they are first built and delivered but after a few years, if they're not kept up to date with the latest standards can get left behind, especially when it comes to car dealership website SEO best practises.

At Vehiso, we keep all of our customers' websites up to date with the latest guidelines and standards and continuously add new features and make improvements to make sure your website ranks well on search engines and delivers a fantastic customer experience.

That all makes sense, but how do I know when it's time for a new car dealership website design?

  1. Your website traffic has been gradually decreasing over the last few months/years for no obvious reason.
    1. Search engine ranking algorithms change all the time, with a heavy focus on making sure users have a better and better experience when browsing the internet. We keep an eye on the standards search engines are looking for and automatically keep your website in compliance with them.
  2. Your website is missing some crucial features
    1. These days, car buyers expect to be able to do certain things when visiting a car dealership's website. If you are missing any of these features, then it might be time for a change:
      1. Online reservations: Being able to leave a deposit online saves the buyer time and potential headaches when browsing out of normal business hours or when they are unable to get through on the phone
      2. Reviews: Your potential customers want to hear what your other customers are saying about you.
      3. Finance examples: Many vehicle purchases these days are made through a line of credit. Showing that you offer used car finance, with examples can give your potential customers confidence in knowing your car dealer offers the services that they need. Take away the guesswork!
      4. Booking test drives: Most people would like to test drive a vehicle before buying it, make the process easier by offering a way to request a test drive through your website!
  3. Your website is costing you a fortune with very little return
    1. Many car dealership website providers charge high prices to keep your website online which can lead to frustration when you're not seeing a good return on your investment. Find a provider like Vehiso that offer fantastic, fully customisable and feature rich car dealership websites from £29 per month!

There you have it! We hope this post helps you understand what to expect from a good car dealership website and gave you some insight as to when to look for a new provider, if your existing one isn't quite serving your needs!